Published At: November 30, 2019
As from next year, employees of the municipality of Eindhoven and ASML will use the TURNN app. This app is part of a pilot with which the municipality, ASML and Brainport Development stimulate alternatives to the car, make travel easier and improve the accessibility of Brainport Eindhoven. The pilot in Eindhoven is one of seven national MaaS pilots that the Ministry of Infrastructure and the Environment is organizing in collaboration with regional authorities.
On Thursday 28 November, the municipality of Eindhoven, ASML and Brainport Development signed a cooperation agreement with our client, the ICT Group. In 2020, employees of the municipality of Eindhoven and ASML can use the app to plan, book and pay for their trips throughout the country. Using the employer's approach, Brainport Smart Mobility will then set to work to encourage as many employers in the region as possible to participate and thus keep the region accessible in a smart and sustainable way.
Alderman Monique List (Mobility) of the municipality of Eindhoven: “Eindhoven is growing. Challenges also come with the success of our region. We want the city to remain accessible and liveable. Choosing an alternative to the car contributes to this. With the MaaS pilot, we ensure that our own employees travel in a sustainable and smart way. In any case for business purposes, but the app can certainly also be used privately. ”
With the MaaS platform TURNN, employers have everything they need to encourage their employees to travel sustainably throughout the country. With the TURNN app, travelers choose how they travel from door to door and they receive information about all possible means of transport such as: (shared) cars, public transport, (shared) bicycles, taxis and combinations thereof. The app provides travelers with up-to-date and personal travel advice based on personal preferences. It also provides an alternative route in case of delays, bad weather and traffic jams. Business trips are automatically declared.
Dirk Grevink of ICT Group: “With the TURNN platform, all available forms of transport are combined into an optimal travel plan tailored to personal circumstances. We thus support the traveler from door to door. Due to the high quality of our services, we now really offer an alternative to traveling by car. ”
Due to economic growth and the densification of the city, the need for mobility in the region is growing, while space for this is decreasing. For the quality of life and accessibility of the region, it is important to use smarter travel: more walking, cycling and public transport, more use of shared mobility (shared bicycles, scooters, cars, etc.). We need to see travel more as a service (Mobility as a Service) than as a choice of means of transport. The MaaS pilot makes these services easily accessible to travelers. The pilot will start at employers, but soon all residents will be able to use the app.
Frits van Hout, executive vice president & chief strategy officer: “ASML is fully committed to sustainable mobility. Not only for the company and the employees, but also for the region. With the impressive growth, the accessibility of Brainport Eindhoven is under pressure. Everyone in this region has an interest and a responsibility in this. MaaS will make an important contribution by helping thousands of ASML employees make the right choice every day and promote sustainable mobility. ASML's target is a reduction of 30 million car kilometers per year. ”
“There are already other employers and municipalities who want to participate,” said Tim Daniëls of Brainport Smart Mobility. “In the first quarter of 2020 we will start at the municipality of Eindhoven and ASML. After the launch, we want to use the service more widely. The aim is for the entire region to benefit from the deployment of MaaS as quickly as possible. "
The pilot in Eindhoven is one of seven national MaaS pilots. In addition to Eindhoven, these focus on the areas: Amsterdam-Zuidas, Utrecht-Leidsche Rijn, Vleuten and De Meern, Groningen-Drenthe, Limburg, Rotterdam-The Hague (including Airport) and Twente. The pilots test, among other things, what works and what does not work in terms of travel behavior, business case and policy impact. The data obtained from the privacy-proof data enables the Ministry of Infrastructure and the Environment, regional authorities, MaaS providers and transporters to learn together how the total mobility system can be optimized. This can contribute to solutions for CO2 targets, congestion problems and congestion in public transport.
