Heineken star

Heineken - Draught beer manager

Heineken needs little introduction. This world famous company asked us to reinvent the way their sales agents do their work. We invented a platform to stimulate team collaborations. Employees are able to easily share knowledge and customers get the attention they deserve. For this project we are collaborating with the people from Objeqts

Concept
Design
Technical realisation platform
Font use

Heineken uses the solid and readable font Futura in all its communication. We love futura, so we have used it in our sales tool too. The font expresses the quality the Heineken brand stands for. 

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Color use

Heineken has a strong visual identity which we have used to design our sales tool. This means working with the famous Heineken combination of green and red.

 
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The project

Usually we start with a number of strategic sessions. For Heineken we did the same. We determined the exact goals of the new platform and developed the business case. We then discussed the basis of the user experience and determined a smart release planning and roadmap.

 

With this clear direction we started developing concept designs. These concepts give a good understanding of how the new platform will look (and thus work). After we discussed this design, we started going more in depth with the project; we developed wireframes in which every interaction becomes clear. 

 

Then we merged the concept designs and the wireframes together. A detailed pixel perfect design is the result. Ready for our developers to give life to this new platform.

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Features

The new Heineken sales platform contains features to stimulate collaboration, sharing of knowledge. It helps Heineken employees to excel in their work.

 

Our platform enables our different stakeholders (Sales internal/ external, Technical service teams, Bar staff) to use draught standards for equipment, service, execution and compliance measurement, ensuring a consistent product quality for the consumers across our markets.

 

The platform is build as an application for iOS (iPad + iPhone). It works perfectly on any device. We build the platform on the back-end build by Objeqts.

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