Heineken - Draught beer manager

Heineken needs little introduction. This world famous company asked us to reinvent the way their sales agents do their work. We invented an application to stimulate team collaborations, for employees to share knowledge easier and for customers to get the attention they deserve. For this project we are collaborating with the people from Objeqts

Deliverables

Concept
Design
Font use

Heineken uses the solid and readable font Futura in all its communication. We love futura, so we have used it in our sales tool too. The font expresses the quality the Heineken brand stands for. 

Mobile
Off
flex-1
Off
 
flex-2
Off
Enable side padding
Off

Color use

Heineken has a strong visual identity which we have used to design our sales tool. This means working with the famous Heineken combination of green and red.

 
#097e2e
 
#005d1f
 
#e30615
 
#333333
 
flex-1
Off

The project

When we (re)invent a tool we start with a number of strategic sessions. For Heineken we did the same. We determined the exact goals of the new tool. We then discussed the basis of the user experience and determined a smart release planning. 

 

With this clear direction we started developing concept designs. These concepts give a good understanding of how a new tool will look  (and thus work). After we discussed this design, we started going more in depth with the project; we developed wireframes in which every interaction becomes clear. 

 

Then we merged the concept designs and the wireframes together. A detailed pixel perfect design is the result. Ready for our developers to give life to this new tool. 

flex-1
Full screen height
Off
padding-top
padding-bottom
padding-left
padding-right
FFFFFF
Enable side padding
Off
Mobile
Off
flex-1
Off
Mobile
Off
flex-1
Off
Mobile
Off
flex-1
Off

Features

The new Heineken sales tool contains features to stimulate collaboration, sharing of knowledge. It helps Heineken employees to excel in their work.

 

Our solution enables our different stakeholders (Sales internal/ external, Technical service teams, Bar staff) to use draught standards for equipment, service, execution and compliance measurement, ensuring a consistent product quality for the consumers across our markets.

 

The platform is build as an application for iOS (iPad + iPhone). It works perfectly on any device. We build the platform on the back-end build by Objeqts.

flex-1
Full screen height
Off
padding-top
padding-bottom
padding-left
padding-right
097e2e
 
flex-2
Off
Enable side padding
Off