MyAdBooker

MyAdbooker is the worlds first SSP for DOOH. This sounds complex and it kind of is. What it does is apply the logic of online ad trade to Digital Out Of Home (DOOH). We designed and built a booking platform, Supply Side Platform and Exchange to handle DOOH iventory. The kickoff campaign was the Coca Cola Christmas campaign. This resulted in an AMMA award and the Cross Media awards for innovation. Myadbooker is an inhouse platform that has grown into a separate company and operates independently. 

Identity
Logo
Booking platform
Digital exchange
SSP
Website
Font use

Roboto is a strong and versatile font that enhances and reflects the technological innovations that embody the MyAdbooker brand. 

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Online to Outdoor

MyAdbooker enables advertiser to purchase Digital Out Of Home inventory trough online Demand Side Platforms for highly adaptive outdoor campaigns.

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Color use

MyAdbooker is all about technology and quality. We have chosen a specific color palette that reflects this focus. 

 
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Development

To build a platform like MyAdbooker took a specific approach. We used Java for the RTB engine. We build the booking platform using Drupal. We have managed the project using Agile methods that we have adapted a bit, specifically for this project. 

 

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Desktop
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Mobile
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