Logo Nielsen
Pointlogic employees

Nielsen

Pointlogic is part of the Nielsen group and offers innovative marketing decision support systems for brands, media/creative agencies and media owners across the globe. 

For Pointlogic / Nielsen we have developed a recruitment platform and their corporate website. We have used Drupal as the technical foundation for this project. 

Font use

Pointlogic offers innovative marketing decision support systems for brands, media/creative agencies and media owners across the globe. The consumer journey can be a long and winding road. One that gets increasingly difficult for marketers to navigate every year. 

As navigation is one of the most essential parts of global communication we have selected to use Helvetica as typography for the overall style in writing.

Helvetica is a well known and appreciated font used by many high end operating brands and companies. Therefor the font perfectly fits to the style and company values of Pointlogic.

 
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Color use

For this project we have used the colours from the corporate identity of Pointlogic. 

 
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Development

After running a few strategic brainstorm sessions we've realised the design. De upfront communication will run through the newsroom. All services of Pointlogic have a clear position and made easy to get in contact.

 

The website has been developed based on Drupal Software. This makes it robust and easy to maintain. The website is fully responsive for multiply devices.

Behind the scenes we are constantly working on improving and smartening the website. Besides we assist Pointlogic with activating the website towards their broad audience. As part of this we have also created a recruitment video.

 

www.pointlogic.com

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