NYMA - Reinvent the NYMA area
Next to the river 'Waal' is a large industrial area. For decades, thousands of people from the city of Nijmegen worked here. However, in 1969 NYMA went bankrupt. The iconic buildings of NYMA where left behind and have ever since remained vacant. Because the city of Nijmegen is expanding, the municipality is investing in this area to make it a vibrant place again. The municipality has asked us, along with our partner Wood&Apples, to invent a new identity and website for NYMA, focusing on the respect of its legacy.
NYMA is a raw area. Ready to be used again and to be of value for the community. The Roboto font is clear, readable but expresses a rawness that fits the identity of NYMA.
The concept behind the design was inspired by Gilbert and George. We have used the same simplicity in the color scheme and visuals. Presented in a grid of squares that lead to further interaction.