SPJ - The story behind the numbers
SPJ was founded in 1986 and is a communications agency specializing in financial and corporate communications. SPJ has a strong background in communications and financial and economic journalism. Founded on this extensive experience, SPJ helps companies tell the story behind the numbers.
The Helvetica font compliments the corporate image of SPJ. The font is clean and, being sans serif, it upholds a modern feel. A further reason for this font choice is that the SPJ Color usage of red and white is also found in the Swiss flag. Helvetica is Latin for Switzerland.
A choice of strong colors reflect the companies corporate focus