Together with CSDigital we developed worlds first digital exchange and SSP for Digital Out of Home.
With MyAdbookerwe developed automated volume trading technology for digital transactions. It provides programmatic technology for offline media devices with an SSP and exchange for media supply and demand.
Before the arrival of Myadbooker, placing an advertisement on a digital billboard was a painful proces that involved emailing banners, signing proposals and poor reporting. We digitised this process by using the same principles and algorithms used in online advertising. Simply book your advertisements the same way as you do via Google Adwords.
We had the pleasure of launching our platform together with the best possible campaign you can think of: the Coca Cola Christmas campaign. In 2015 we won the AMMA and Cross Media awards for best media innovation.