Developing the McDonalds family app
In partnership with This Page Amsterdam and McDonalds, we developed the McDonalds’s family game app.
WHAT WE DID
Technical Realization
The challenge
This Page Amsterdam and McDonalds had the pieces, backend systems and gaming concepts.
The problem?
They needed someone to deliver the technical realisation, to connect it all into a cohesive 3D family gaming experience.
This project involved a big collaborative team. Complex 3D avatars. Backend integration. Real-time multiplayer in one device. Tight deadline. No room for traditional development approaches.
Strategic frontend execution
We built the interface layer that unites isolated systems into unified experiences.
Working alongside This Page Amsterdam, McDonalds, and TBWA’s team, we created the frontend architecture that makes complex backend services family-friendly.
All connected. All seamless.
The technical realisation we delivered helped TBWA’s achieve recognition as a 2024 Webby Award Winner for digital innovation.
Key features
  • WebGL 3D rendering: smooth avatar experiences in any browser
  • Mobile-optimized design: crafted specifically for mobile devices
  • API integration: web frontend talks to existing mobile app
  • Cross-browser optimization: 3D performance that actually works
  • Real-time multiplayer in one device: families play together in one device
  • Bestel Bingo: interactive ordering game that connects fun with McDonald's menu
  • Find the nearest McDonald's: location finder that helps families discover nearby restaurants
Two unified systems
  • 3D avatar interface: clean rendering that transforms complex backend data into family-friendly characters
  • Gaming hub frontend: connects isolated gaming services into cohesive multiplayer experiences
  • Cross-platform bridge web and mobile working as one, synchronized user journeys
Results
  • Delivered before deadline
  • Seamless connection of existing complex systems
  • Unified experience across web and mobile
  • Smooth 3D performance that families actually enjoy
This technical realisation partnership support our client TBWA win the 2024 Webby Award in Advertising, Media & PR: Game or Application category

Ready to bring your complex digital concept to life?
Let's discuss how our technical realisation expertise can turn your vision into award-winning reality

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