Developing the McDonalds family app
In partnership with TBWA, This Page Amsterdam and McDonalds, we developed the McDonalds’s family game app.
WHAT WE DID
Technical Realization
The challenge
There was a creative vision, backend systems, game mechanics, and a clear concept for how families could connect through play. We delivered the team that turned the vision into reality.

The project combined 3D avatars, real-time multiplayer on a single device, tight integration with existing backend systems, and an aggressive launch deadline. There was no room for slow iteration, only precision engineering, creative problem-solving, and flawless execution.
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Developing the family app
We took full ownership of the technical realisation, designing and developing the frontend architecture that connects complex backend systems into a smooth, family-friendly gaming experience.

The result: a fast, responsive, and visually engaging app that merges play with technology. Every feature (from real-time multiplayer to location-based gameplay) was optimised for reliability and ease of use on mobile devices.
Key features
  • WebGL 3D rendering: smooth avatar experiences in any browser
  • Mobile-optimized design: crafted specifically for mobile devices
  • API integration: web frontend talks to existing mobile app
  • Cross-browser optimization: 3D performance that actually works
  • Real-time multiplayer in one device: families play together in one device
  • Bestel Bingo: interactive ordering game that connects fun with McDonald's menu
  • Find the nearest McDonald's: location finder that helps families discover nearby restaurants
Two unified systems
  • 3D avatar interface: clean rendering that transforms complex backend data into family-friendly characters
  • Gaming hub frontend: connects isolated gaming services into cohesive multiplayer experiences
  • Cross-platform bridge web and mobile working as one, synchronized user journeys
Results
  • Delivered before deadline
  • Seamless connection of existing complex systems
  • Unified experience across web and mobile
  • Smooth 3D performance that families actually enjoy
This technical realisation partnership support our client TBWA win the 2024 Webby Award in Advertising, Media & PR: Game or Application category

Ready to bring your complex digital concept to life?
Let's discuss how our technical realisation expertise can turn your vision into award-winning reality

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